Here we are wrapping up another year but at a different location in Yakima, Washington. The Pandemic didn't steal my career for long, which I am so grateful. Talent and experience count for something. I have been hired as a program director for two radio stations (classic rock & oldies) and I will also be an afternoon talent for the classic rock station. This is exciting for me because many people told me I didn't know what I was doing. I have always loved to prove others wrong. Since the beginning of my career, I was told I would never make it. More than 30-years later, here I am... still working.
As we wrap up this year, the station's website has become more engaging, the social media page has become more active and we've gained more following, and the sound of the station has become more tight and edgy, as a classic rock station should. We added more 80s music, added a few 90s records, and focused the sound to become a more modern classic rock station to narrow in on the demographic of today's listener. You can begin to feel a vibe in the air around the station, you can start to hear it more when you're out and about, there is more of a buzz. That's gratifying.
I'm still getting used to the town and still having to use my GPS to get around. I'm not sure how long that will last. It's a beautiful area, not far from Seattle. Then again, being from the midwest (driving two or three hours) that's not far from anywhere.
I'm very fortunate. There are still so many of my radio colleagues who are still unemployed. Stay positive. Stay current. Keep remembering, you are worth it and no one can take your talent away from you.